We'd love to work with you!

By answering these 7 questions, we can find out if we're a match

All You Need to Know About UX Research

Posted on Friday, November 18, 2022 and filed under

UX Research is a common technique in web development that you may know as design research. Web designing teams can use it for numerous purposes while coming up with a project. It enables the team to identify flaws in the web or mobile application. While conducting UX research, you can find commonalities between your targeted audiences and determine their mental models, goals, and needs. Furthermore, you can test your product’s validation before and after the launch. If you are new to this concept, don’t fret. By the end of this article, you will have enough information to conduct your first UX Research and enhance product quality:

What is UX Research?

UX Research includes different methods to test product design and add insight and context to the designing process. UX practitioners came up with these techniques after collaborating with experts from different fields, including scientists, academics, and market researchers. The main purpose of conducting UR Research is to understand the end-user perspective. As a result, UX designers can create a user-centred design considering every user persona.

Method to Conduct UX Research

UX Research procedure is tested and tried by the professional research team in the market. When it comes to gathering feedback from actual users, this method is the best. Here is how the testing procedure works:

  1. Choose the elements you want to improve.
  2. Pick the tasks and brainstorm relevant questions.
  3. Set a success level.
  4. Create a script or plan so that you don’t distract from the direction.
  5. If you have different members in the team, delegate their roles.
  6. Find participants for the test. Make sure your participants should be a part of your targeted audience. Choosing irrelevant users can affect your results.
  7. Conduct the study and evaluate your participants, their preferences, and body language.
  8. Analyze your data and come up with a robust plan.
  9. Report and utilize your findings once you implement the results.

Tools for UX Research

UX Research helps in different stages of the designing process. Because it includes various tools, you can easily gather end-user data and drive your website’s design towards perfection. The UX Research tools include surveys, usability testing, and interviews. Tree testing and card sorting are also some of the testing methods to gather data from actual users. Below you will find some top tools to evaluate the competency of your website’s designs:

1. Userlytics

Userlytics is a platform with complete tools to conduct research. With this tool, UX researchers can evaluate mobile apps, applications, websites, and prototypes. It enables you to gather quantitative and qualitative data. Furthermore, you can generate graphical reports and set up advanced metrics. By integrating these tools with your UX Research process, you can conduct moderated and unmoderated usability tests, user experience studies, tree testing, and card sorting. The best part about this tool is it includes diverse features.

2. Userzoom

This is another UX Research platform that allows UX teams to conduct remote usability testing. What makes this tool special is the wide array of relevant features, including heatmap, participant recruiting, and analytics recording. Create A/B tests and gather qualitative or quantitative feedback before product development. Because this tool offers remote options, you can run unmoderated tests and grab information from the entire world for wireframe, prototype, mock-up, and website.

3. User Interviews

User Interviews provide seamless access to the participants and help UX team conduct one on one session. With this tool, you can create a community of participants and connect with more than 350,000 vetted research participants. Besides, it includes advanced filters so you can search participants with their profession and other factors. Scheduling interviews, screener surveys, and participation tracking are some of the features offered by this tool.

4. UsabilityHub

UsabilityHub is another remote platform that offers a wide range of testing tools. Some of the popular tools include design surveys, first-click testing, five-second tests, and preference tests. Using these tests, you can validate design decisions by collecting accurate data. UsabilityHub’s Panel is something every UX Research team needs for recruiting test participants. It enables teams to choose participants based on different criteria such as gender, age, and education. That way, your result would be according to the target audience.


It takes courage to listen to criticism about your work or products. But, you need to be patient and keep your participants in a comfortable environment. Make sure that whatever your audience thinks about your product will help with improvements. Keep in mind that conducting UX Research isn’t a one-time job. You need to assess and improve your product regularly. However, it is up to you that you conduct the test weekly, monthly, or yearly.