Manage and Merchandise a Salesforce Commerce Store

Discover how to manage, merchandise, and customize an existing Salesforce business-to-business (B2B) Commerce storefront using the Lightning Web Runtime (LWR) template. In this 2-day instructor-led course, learn to configure essential store elements, including buyers, products, entitlement policies, marketing and pricing strategies, currencies and markets, and storefront customizations. Elevate your storefront by creating a seamless, connected commerce experience for business buyers that drives revenue through small and large purchases, and solidifies your brand as a reliable supplier for goods and services that are vital to buyer business operations.

Who Can Benefit

• This course is designed for administrators, product managers, account managers, and merchandisers who are responsible for managing, maintaining, and customizing an existing B2B Salesforce Commerce storefront using LWR.

Skills Gained

• When you complete this class, you will be able to:
• Demonstrate how to manage, merchandise, and customize an existing B2B Salesforce Commerce storefront using the Lightning Web Runtime template.
• Apply knowledge of Salesforce Commerce data models and standard objects to establish effective relationships and pricing policies for products and buyers.
• Reference your understanding of key commerce terms and concepts to navigate the Salesforce Commerce ecosystem.

Course Content

Course outline

• Introduction
• Identify Commerce Team Personas
• Access Training Orgs

• Salesforce Commerce Overview
• Review Commerce Trends
• Discover Key Salesforce Commerce Features
• Examine Commerce Storefront Architecture
• Explore Salesforce Commerce Data Models and Objects
• Navigate a Salesforce Commerce Storefront

• Buyer Accounts and Buyer Groups
• Create Contacts, Buyers (Users), and Buyer Groups
• Apply Entitlements and Pricing to Determine Product and Pricing Visibility
• Create and Assign Price Books to Specific Buyer Groups
• Use Externally Managed Accounts To Enable Account Switcher
• Customize a Standard Object and Page Layout

• Commerce Products
• Define Essential Store Product Components
• Group Ancillary Products Using Product Categories
• Design Purchase Quantity Rules
• Generate Product Attributes for Filtering
• Create Standard Products, Variation Products, and Product Sets
• Modify a Product Detail Page

• Marketing and Pricing Strategies
• Define Pricing Strategy and Priorities
• Design Sale Price Books Using Pricing Workspace
• Use Pricing Tiers To Set Adjustment Schedules
• Define Promotion Tool Sets
• Create New Promotions
• Review Storefront Performance Insights Using Commerce Reports

• Localization
• Update Currency and Language Settings
• Customize Page Layout with Locales
• Create New Country-Specific Markets
• Add Euro Price Book Entries
• Add Category and Product Translations
• Translate Custom Menu Items Using Translation Workbench

• Storefront Customizations with Experience Builder
• Customize Product Detail Page Elements
• Display a Product Advertisement on the Home Page
• Control Buyer Group Component Visibility via Expressions
• Add a New Page and Menu Items to the Home Page

• Commerce AI and Advanced Customizations
• Explain Commerce Einstein and AI Features
• Extend Your Storefront with Advanced Customizations
• Enhance Your Storefront with Salesforce AppExchange